Social Media Guidelines

Consistent social media presence builds brand recognition and trust. These guidelines ensure all Alterspective content maintains our professional, expert positioning across platforms while adapting to each channel's unique characteristics.

Platform Specifications

Primary Platform

Asset	Dimensions	Usage
Company Banner	1128 × 191	Company page header
Shared Image	1200 × 627	Link previews and image posts
Article Cover	1200 × 644	Article header images
Profile Image	400 × 400	Company logo avatar

Guidelines

Use professional, industry-relevant imagery
Include logo in bottom corner for branded content
Maintain clear hierarchy with headline text
Use Marine (#075156) for primary text overlays

X (Twitter)

Primary Platform

Asset	Dimensions	Usage
Header Image	1500 × 500	Profile header banner
In-stream Image	1200 × 675	Image tweets (16:9)
Card Image	800 × 418	Link card previews
Profile Image	400 × 400	Account avatar

Guidelines

Keep text concise and punchy
Use bold visuals that stand out in feed
Avoid small text that won't be readable
Consider dark mode display on mobile

YouTube

Asset	Dimensions	Usage
Channel Banner	2560 × 1440	Channel header (desktop safe: 1546x423)
Video Thumbnail	1280 × 720	Custom video thumbnails
Profile Image	800 × 800	Channel avatar

Guidelines

Thumbnails should be bold and readable at small sizes
Avoid cluttered compositions
Use consistent thumbnail style for brand recognition
Include faces when relevant - they drive engagement

Facebook

Asset	Dimensions	Usage
Cover Photo	820 × 312	Page cover image
Shared Image	1200 × 630	Link shares and posts
Event Cover	1920 × 1005	Event page headers
Profile Image	170 × 170	Page avatar

Guidelines

Design for mobile-first viewing
Keep important content in center of cover photos
Use clear calls-to-action when appropriate
Test appearance on both mobile and desktop

Content Types

Different content types require different visual treatments. Match your design to the content purpose.

Announcements

Product updates, company news, regulatory changes

Style Bold headline with Marine background

Colors Marine primary, Citrus accent for highlights

Elements

Logo (top-left)
Headline (centered)
Subtle pattern overlay

Thought Leadership

Industry insights, expert commentary, educational content

Style Clean, text-focused with professional imagery

Colors Navy primary, Marine accent

Elements

Quote or key insight
Author attribution (if applicable)
Subtle branding

Event Promotion

Webinars, conferences, training sessions

Style Date prominent, clear CTA, urgency elements

Colors Marine background, Citrus for CTAs and dates

Elements

Event name
Date and time (with timezone)
Registration CTA
Speaker photos (if applicable)

Case Studies

Client success stories, implementation outcomes

Style Data-driven with key metrics highlighted

Colors Navy primary, Green for positive metrics

Elements

Outcome headline
Key statistic
Client logo (with permission)
Subtle pattern

Industry News

Regulatory updates, compliance alerts, industry trends

Style Authoritative, informative, professional

Colors Navy background, Marine text, Citrus highlights

Elements

Headline summarizing news
Source attribution
Alterspective commentary angle

Use filled icons or inconsistent stroke weights

Why: ICON-001 - maintains visual consistency

Copy Guidelines

Writing style should adapt to each platform while maintaining our expert, trustworthy voice.

Tone: Expert, insightful, professional Length: Up to 3,000 characters, but 150-300 ideal for engagement

Best Practices

Lead with value - what will the reader learn?
Use line breaks for readability
Include 3-5 relevant hashtags at the end
Ask questions to encourage comments

Example Post

AML compliance isn't just about checking boxes—it's about building systems that adapt.

Our latest analysis of AUSTRAC guidance shows three key trends:

→ Risk-based approaches are becoming mandatory, not optional
→ RegTech adoption is accelerating across mid-market firms
→ Cross-border complexity requires smarter automation

How is your team preparing?

X (Twitter)

Tone: Concise, timely, conversational Length: Up to 280 characters (threads for longer content)

Best Practices

Front-load the key message
Use threads for complex topics
Engage with relevant conversations
Consider quote-tweeting industry news with commentary

Example Post

New AUSTRAC guidance just dropped. The key shift: risk-based approaches are now the baseline, not a bonus.

Here's what compliance teams need to know 🧵

Template Examples

Sample layouts demonstrating proper brand application on social media.

Announcement Headline

Supporting text goes here

Announcement Template

Marine background, centered text, logo bottom-left

1200 × 627px (LinkedIn)

MAR 15

Webinar: AML Trends 2025

Event Template

Date prominent, Navy background, Citrus accent

1200 × 627px (LinkedIn)

73% of compliance teams report...

Alterspective Research 2025

Statistic Template

Large number, minimal text, Green accent

1200 × 675px (X/Twitter)

Key insight or quote text that captures attention and provides value.

— Expert Name, Title

Quote Template

Pale Blue background, Navy text, Marine accent

1200 × 627px (LinkedIn)

File Preparation

Export Settings

Format: PNG for graphics with text, JPEG for photographs
Color: sRGB color profile
Quality: 80-90% for JPEG (balance quality/size)
Resolution: 72 DPI (standard web resolution)

Naming Convention

alterspective_[platform]_[type]_[date].[ext]

Examples:

alterspective_linkedin_announcement_2025-01-15.png
alterspective_twitter_event_2025-02-webinar.png

Quality Checklist

□ Text is readable at 50% zoom
□ Logo follows placement rules
□ No white text on Citrus
□ Correct dimensions for platform
□ File size under 5MB
□ Alt text prepared for accessibility