Alterspective Brand Guidelines

A living, queryable brand system built for AI and humans alike.

Welcome

This brand system provides comprehensive guidelines for maintaining visual consistency across all Alterspective communications. The guidelines are available in multiple formats:

MCP Server - For AI assistants (Claude Code, etc.)
CSS Variables - Ready-to-use design tokens
Tailwind Preset - For Tailwind CSS projects
This Documentation - For human reference

Critical Rules

These rules are non-negotiable and must always be followed:

LOGO-001

Logo must be LEFT or RIGHT aligned, NEVER centered

COLOR-001

NEVER use white text on Citrus (#ABDD65) - contrast fails WCAG

ICON-001

Icons must be outlined style only, NEVER filled

A11Y-001

Minimum 4.5:1 contrast ratio for all text (WCAG AA)

Color Palette

Marine #075156

Green #2C8248

Citrus #ABDD65

Navy #17232D

Pale Blue #E5EEEF

White #FFFFFF